True NorthBy Mark Welke Sydney•By appointment, worldwide
In their words

The work is personal. The evidence is public.

More than 50 people have publicly put their names to Mark’s leadership, judgement and commercial impact. They worked with him, hired him, negotiated with him or were led by him.

Walk on
Written by people atDeloitteAppleVirgin AustraliaSouth Sydney RabbitohsFitness FirstClean HealthAustralian Institute of Fitness

“Without hesitation, I would recommend Mark for a CEO or COO position. He possesses the strategic vision, commercial acumen, financial understanding, and operational discipline required to lead an organisation successfully.”

Zaré StephanChartered Accountant CA(SA)

“A whirling, smart force of nature.”

Mark HutcheonDirector, Deloitte UK

“Mark wasn’t just a manager; he was a mentor who instilled in me the fundamentals of leadership, team development, and performance-driven success.”

Josh MildrenFounder & Director, REVL Training

“Mark’s commercial acumen and strategic vision have driven transformation across multiple industries. … Mark is a true change agent, passionate about building long lasting brand legacies.”

Daniel GianesiChief Operating Officer, Property & Capital

“He delivered at a very senior level change and project management, improved our retention strategy across the UK business and moved attrition significantly during his time as head of UK retention.”

Graham TrainerBusiness Management Consultant, Fitness First UK

“I have no hesitation in recommending Mark for his leadership skills, communication and fair negotiation prowess and for the clear executive decision-making ability he possesses.”

Angus CalvertNetwork Development Manager, Fitness Passport

“Mark was instrumental in managing the commercial partnership between the Australian Institute of Fitness and the South Sydney Rabbitohs, always approaching discussions with professionalism.”

Emma GaleStrategic Business Manager, South Sydney Rabbitohs

“Although he oversaw 14 fitness clubs and 8 retail superstores, he always offered outstanding leadership and a commitment to team development.”

Stuart LiversedgeHead of Business Development, Transcend Awards

“Mark is the ultimate professional. … A positive and influential leader that introduced a new level of guest experience.”

Tim HutchisonHead of Customer Advocacy, Virgin Australia

“As our CEO Mark was an exceptional communicator, and people manager. … I would not hesitate to recommend Mark as a model CEO.”

Barney OrosGeneral Manager

“My conversations and discussions with Mark have helped me remove ‘the mask’ and helped with huge personal and professional growth through challenging times.”

Ben SmalleyApple UK

Read the public references

Credit the people, not the logos. These are individual recommendations, not corporate endorsements.

Where to start

Begin with what is true now.

On your own, now

Complete the Health Check and receive a clearer view of what may need attention first.

In a message

Message me directly on WhatsApp and say what is actually happening.

What may follow

Where useful, a Business Performance Review may follow the Health Check and WhatsApp conversation.

If you are not sure which conversation you need, begin with the Health Check. It will give us something real to work from. mark@truenorthbymarkwelke.com